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Brain Armor Receives Authorization to Sell in Canada

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Trident Brands, Inc. announced today that Brain Armor has been granted a Product license under The Natural and Non-prescription Health Products Directorate (NNHPD) authorizing the sale of the product in Canada. (NNHPD) is the regulating authority for natural health products for sale in Canada. This license opens up a major new market for the Brain Armor® Brand, clearing the way for marketing and distribution activity in Canada.

"Brain Armor® has been adopted by elite sports programs both at the professional and collegiate level in the United States. As a result, there is already demand among pro sports teams and athletics programs in Canada. Now that we are cleared to sell our product in Canada, we can begin to develop our business in this market. This is an exciting development," explains Trident Brands President, Don MacPhee.

Brain Armor® has a strong following with professional and collegiate level sports. Its customers include major-league baseball, professional football and hockey as well as a list of NCAA Division I collegiate programs across the US. Awareness and interest in products that support brain health has been growing in Canada thanks to heightened media coverage and player safety programs in sports organizations across the country.

About NNHPD

As part of the Health Products and Food Branch of Health Canada, the Natural and Non-prescription Health Products Directorate (NNHPD) is the regulating authority for natural health products for sale in Canada. Our role is to ensure that Canadians have ready access to natural health products that are safe, effective and of high quality while respecting freedom of choice and philosophical and cultural diversity.